![](https://static.wixstatic.com/media/1d0785_708fb4e6985349f7b5125243a391a902~mv2_d_3000_1297_s_2.jpg/v1/fill/w_147,h_64,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_708fb4e6985349f7b5125243a391a902~mv2_d_3000_1297_s_2.jpg)
Client
Verizon
paragraph
Project
Verizon Store / National Retailers
Experiential, Print, Digital
Agency
SET Creative
Creative Director
Nicanor Aldana
Role
Design Director
Contents
![Bryant Park Takeover Posters](https://static.wixstatic.com/media/1d0785_7b5e5f2836b2496da097bc656271b146~mv2_d_3264_2448_s_4_2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_7b5e5f2836b2496da097bc656271b146~mv2_d_3264_2448_s_4_2.jpg)
Campaign posters displayed on the wall of subway walkway.
![Bryant Park Takeover Posters](https://static.wixstatic.com/media/1d0785_30b251f51f4e4ac0b51a72bbc9415213~mv2_d_2448_3264_s_4_2.jpg/v1/fill/w_147,h_196,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_30b251f51f4e4ac0b51a72bbc9415213~mv2_d_2448_3264_s_4_2.jpg)
One of the campaign poster closer look.
![Bryant Park Takeover Overview](https://static.wixstatic.com/media/1d0785_96b66f63c61e44c29bfa2545190c5318~mv2_d_3264_2448_s_4_2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_96b66f63c61e44c29bfa2545190c5318~mv2_d_3264_2448_s_4_2.jpg)
6 Avenue side exit overview.
![Bryant Park Takeover Overview](https://static.wixstatic.com/media/1d0785_e62864ab6d3048b9928923b863cc83a1~mv2_d_3264_2448_s_4_2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_e62864ab6d3048b9928923b863cc83a1~mv2_d_3264_2448_s_4_2.jpg)
6 Avenue side exit overview.
OOH
![Activate OOH](https://static.wixstatic.com/media/1d0785_50299b964ab945279b3eca5c72716662~mv2_d_1280_1440_s_2.jpg/v1/fill/w_147,h_165,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_50299b964ab945279b3eca5c72716662~mv2_d_1280_1440_s_2.jpg)
Campaign poster displayed at the subway entrance.
![Activate_Work_OOH_taxi_Bus](https://static.wixstatic.com/media/1d0785_3e4611a098b640738de10b6eb774c8b4~mv2_d_1280_1440_s_2.jpg/v1/fill/w_147,h_165,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_3e4611a098b640738de10b6eb774c8b4~mv2_d_1280_1440_s_2.jpg)
Bus and taxi ads.
![Activate_Work_OOH_Wallscape](https://static.wixstatic.com/media/1d0785_f85ee1e2a3cc4a76bab73ffc232b65d4~mv2_d_1407_1800_s_2.jpg/v1/fill/w_147,h_188,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_f85ee1e2a3cc4a76bab73ffc232b65d4~mv2_d_1407_1800_s_2.jpg)
Billboard and wall scape examples.
![Activate_Work_OOH_WildPosting](https://static.wixstatic.com/media/1d0785_aaf85134e0594ae781e942d540ef1aeb~mv2_d_1500_1796_s_2.jpg/v1/fill/w_147,h_176,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_aaf85134e0594ae781e942d540ef1aeb~mv2_d_1500_1796_s_2.jpg)
Wild posting takes place on the street.
Social Media
![Twitter](https://static.wixstatic.com/media/1d0785_1e3e1489f56d4268b0ae58134a041fd2~mv2_d_3000_2000_s_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_1e3e1489f56d4268b0ae58134a041fd2~mv2_d_3000_2000_s_2.jpg)
Key art usage example applied on the website.
![Twitter - Key Art](https://static.wixstatic.com/media/1d0785_9184da2f410843558ad973c510f755fa~mv2_d_2160_1200_s_2.jpg/v1/fill/w_147,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_9184da2f410843558ad973c510f755fa~mv2_d_2160_1200_s_2.jpg)
Campaign key art created for Twitter customized to fit Twitter specifications.
![YouTube - Key Art](https://static.wixstatic.com/media/1d0785_ccd0d89adafc4b78a536c0f7b3717722~mv2_d_2560_1440_s_2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_ccd0d89adafc4b78a536c0f7b3717722~mv2_d_2560_1440_s_2.jpg)
Campaign key art created for YouTube customized to fit Youtube specifications both for website and TV on-demand.
![Twitter](https://static.wixstatic.com/media/1d0785_1e3e1489f56d4268b0ae58134a041fd2~mv2_d_3000_2000_s_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_1e3e1489f56d4268b0ae58134a041fd2~mv2_d_3000_2000_s_2.jpg)
Key art usage example applied on the website.
Swag
![Tote Bag](https://static.wixstatic.com/media/1d0785_6641b11a263846a08c330d060c3ac577~mv2_d_2800_4200_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_6641b11a263846a08c330d060c3ac577~mv2_d_2800_4200_s_4_2.jpg)
Design for tote bag.
![T-Shirt](https://static.wixstatic.com/media/1d0785_db6b7d427c4c4c03a1eb54fe0a0005ca~mv2_d_2400_2891_s_4_2.jpg/v1/fill/w_147,h_177,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_db6b7d427c4c4c03a1eb54fe0a0005ca~mv2_d_2400_2891_s_4_2.jpg)
Design for t-shirt.
![Button Pin](https://static.wixstatic.com/media/1d0785_9a56bb6b4df54bed9e22bf06af420500~mv2_d_1200_1634_s_2.jpg/v1/fill/w_147,h_200,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_9a56bb6b4df54bed9e22bf06af420500~mv2_d_1200_1634_s_2.jpg)
Designs for button pins.
![](https://static.wixstatic.com/media/1d0785_6291d0d08920417895c0a85470298606~mv2.jpg/v1/fill/w_147,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1d0785_6291d0d08920417895c0a85470298606~mv2.jpg)