Client
Activate
Project
Activate
Nationwide Campaign
Activate, a vitamin drink, took the nationwide campaign and I contributed to design and manage this project collaborating with other designers. The project included one-sheet, OOH, Bryant Park subway station take-over, digital advertising, swag design and social network branding for Twitter, Facebook and Youtube.
Agency/Post Production
1st Ave Machine
Creative Director
Aaron Duffy
Role
Sr. Designer
Bryant Park
Subway Station Takeover
Campaign posters displayed on the wall of subway walkway.
One of the campaign poster closer look.
6 Avenue side exit overview.
6 Avenue side exit overview.
OOH
Campaign poster displayed at the subway entrance.
Bus and taxi ads.
Billboard / wall scape example.
Wild posting takes place on the street.
Social Media
Twitter skin header background in-situ.
Twitter skin header background.
Facebook header in-situ.
Facebook header artwork.
Youtube header skin in-situ.
Youtube header artwork. Full size artwork is used for TV display. Full size trims down to fit all aspect of touch point such as website, facebook etc.
Swag
Design for tote bag.
Design for t-shirt.
Designs for button pins.